Ashley Madison pricing: free profile, credits and App Store prices

What a free profile does

Creating a profile costs nothing. The terms say a member must set up a "free member profile" and then has "access to some, but not all, of the Services' features," and Google Play calls the app "100% free to download and easy to get started." The remaining features come from "a subscription package" or "credits and/or other units," in the terms' words. No free trial is mentioned in the store listings or the terms.

What a free account can do in each country is not listed. The terms add that "in certain jurisdictions, you may need to spend credits or other units to use certain features, such as initiating communications with other members," so free messaging is not confirmed. The Ashley Madison review covers the app itself.

How credits and packages work

Section 5.A of the terms says credits "do not have a specific dollar (or other currency) value." The price per credit "could vary significantly depending on what package a member purchases, and on special promotions," and the number of credits a feature costs can change without notice.

The App Store item names are Introductory, Premium, Elite and Ultimate Package, Ashley Madison Preferred, Preferred Plus and a 50 Credit Promo, with Boost and Mobile Access in a few countries. The listings state no credit count, no period and no list of what an item includes, and they do not say whether the Package items are credit bundles or time-limited subscriptions. The tables record them as credit packages, following the terms' wording on price per credit and package. Whether Preferred and Preferred Plus are subscriptions, credit purchases or something else is not stated, so no price per day or per message can be worked out.

Paid item prices in five countries

Ashley Madison Preferred is listed in all five storefronts below with no billing period, and the listing does not say whether it is a subscription or a credit purchase. Calling it monthly would be a guess.

Prices as listed in the store on November 5, 2026. They change by country, platform, account and promotion.

Preferred is USD 32.99 on the US App Store, GBP 23.99 on the UK App Store, CAD 29.99 on Canada's App Store, AUD 29.99 on Australia's App Store and EUR 29.99 on Germany's App Store. Preferred Plus appears on three: GBP 64.99 on the UK App Store, CAD 57.99 on Canada's and AUD 84.99 on Australia's. It is missing from the US list. Germany's App Store also lists a Kennenlern-Paket at EUR 79.99 and EUR 99.99. Nothing here converts currencies.

Ashley Madison pricing by country

The euro storefronts do not agree: Preferred is EUR 22.49 on Ireland's App Store, EUR 24.99 on France's and EUR 29.99 on those of Spain, Italy and Germany.

iPhone (App Store) listings only. Google Play and web prices are not covered.

Elsewhere, Preferred is BRL 99 on Brazil's App Store, INR 590 on India's, JPY 3700 on Japan's and NZD 29.99 on New Zealand's. Mexico's App Store lists Mobile Access at MXN 399 and the Dutch App Store at EUR 22.99, with no Preferred row in either. Brazil's App Store lists Pacote Inicial at BRL 149.9 and 159.9 and Pacote Premium at BRL 229.9 and 239.9. Storefronts in Spain, France, Italy and Germany also use local-language package names, and the listings do not say whether they match the English-named packages.

Credit packages and promos

Apple shows at most the first 10 in-app purchases per storefront, so other items may exist: the Preferred Plus item does not appear in the US list, and the 50 Credit Promo and Ultimate Package do not appear in the UK and Australian lists.

The US App Store lists the 50 Credit Promo at USD 14.99, and Canada's App Store at CAD 11.99. The item name states 50 credits and a promotion, and the listing does not say who is eligible or for how long. Germany's App Store lists a Boost at EUR 15.99 and India's App Store at INR 149; the listings do not describe what a Boost does.

Why one package shows several prices

Within one storefront a package name carries two or three prices, with no credit count or period in the listing, so package prices cannot be compared between storefronts or between two rows of one storefront. The terms say "Prices displayed may vary between regions" because of exchange rates, local taxes and regional operating costs, and that subscription prices "may vary based on region and length of subscription." Which reason applies to which row is not stated, and no source read says prices depend on age.

How to cancel Ashley Madison

A member can end the contract in the account on the site or app, or by written or email notice (section 2.H). Ashley Madison automatically renews all paid subscriptions, excluding credits unless the member opted into automatic top-up, and on the website a subscription can be switched off under Settings, Purchases, Active Subscriptions, or by contacting support (section 5.B). The terms give that route for the website only, and per-store steps for stopping auto-renewal were not read. A store subscription would need cancelling separately from deleting the account. The general steps are in the guide to cancelling a dating app subscription, and deleting a dating app account covers the other half.

Refunds

The terms say "Generally, all purchases are final and non-refundable, and there are no refunds or credits for partially-used periods." The exception is a statutory cancellation right that depends on where the member lives and how they paid (section 5.D). For members in several US states the period ends at midnight of the third business day, and the UK and EU have their own rules and a model cancellation form. For purchases through the Apple or Google apps, "it is up to Google or Apple to determine whether you will be reimbursed." Unused credits or paid fees are not refunded when a member ends the contract on their own initiative, with the same exception. The full text of section 5.D was not in the copy read, so the exact conditions are not confirmed.

Android and web prices

Google Play lists a price range for in-app items and no per-tier rows, and the web purchase page sits behind login. Android and web prices are not covered, and App Store rows cannot be assumed to match them. A head-to-head with a mainstream app is in Ashley Madison vs Tinder.