Ashley Madison alternatives for open relationships, casual dating and free chat

Ashley Madison alternatives start with AdultFriendFinder and Feeld for open relationships, then Pure and DOWN for casual dating and Tinder for free chat. Ashley Madison's own lowest listed price is USD 32.99 for Ashley Madison Preferred on the US App Store, with no period stated.

At a glance

  • Ashley Madison's lowest listed price is USD 32.99 for Ashley Madison Preferred on the US App Store (GBP 23.99 on the UK App Store), and neither listing states a period.
  • Pure is the only pick with no standard free tier. Feeld, DOWN and Tinder are free to download and use, and AdultFriendFinder registration costs nothing.
  • Incognito mode is confirmed for Pure, Feeld (under Majestic) and Tinder. DOWN and AdultFriendFinder do not mention one.
  • Ashley Madison's App Store listing is present in 36 of the 45 storefronts checked. Tinder's is present in all 45.

Why people look for Ashley Madison alternatives

Payment is the first thing to check. Ashley Madison is free to download, and the free member profile reaches only part of the app. The rest takes credits or a package. The App Store names Introductory, Premium, Elite and Ultimate packages and Ashley Madison Preferred, and credit promotions appear among the in-app purchases. Preferred is the one plan with a price row: the US App Store shows USD 32.99, the UK App Store GBP 23.99, and a Preferred Plus tier sits at GBP 64.99 on the UK App Store. The period is not stated for any of them, which makes a monthly cost impossible to work out from the listing.

Free limits are murkier still. Whether a free member can send a message, and which actions spend credits, varies by jurisdiction and is not listed. The terms say only that free profiles can communicate with other members subject to other terms.

Intent is the third reason. The homepage lists singles looking for dates among its members, and the app describes itself as a discretion-focused dating service. Hookup focus is not confirmed in the pages read, and they name no relationship goal either. Readers who want casual intent spelled out can start with the hookup app picks.

The last reason is privacy tooling. Ashley Madison lists private photos, profile verification and a Stealth Mode for iOS, and what that mode does is not described. Pure, Feeld and Tinder each name an Incognito mode, which Ashley Madison's listing does not. The wider field is ranked in discreet dating apps.

Open relationships and ethical non-monogamy

AdultFriendFinder: a website with couple and group sign-up

Platforms
Web
Minimum age
18
Lowest listed price
not confirmed

AdultFriendFinder is a long-running adult personals site and social network, with chat and live cams. It works in a browser, and neither store showed an official listing on 2026-11-05. Sign-up has couple and group options alongside man, woman and trans members, asks who they want to meet, and wants a country, state, nearest city and postal code. The homepage talks about everything "From traditional dating to alternative lifestyles", which is where the open-relationship fit comes from.

Registration is free; what a free account includes is not published. The terms mention paid subscriptions and credits without naming tiers, so no price is quoted. Verification, incognito mode and private photos are not described. The AdultFriendFinder vs Ashley Madison page sets the two side by side, and the AdultFriendFinder review has the full facts.

Feeld: Incognito and private photos under Majestic

Platforms
iPhone, Android
Minimum age
18
Lowest listed price
USD 29.99 (US, App Store)

Google Play tells people to "Meet as a single, a couple, or link profiles with a partner", and Feeld counts polyamorous groups among its members. The app costs nothing to download, and the Majestic page FAQ confirms that a free account can message. That settles the question Ashley Madison leaves open.

The privacy tools cost extra. Majestic Membership carries them: Incognito and private photos, along with who-likes-you, Unlimited Likes, a daily free Ping and Desires filters. The US App Store lists Feeld Subscription at USD 29.99 for 30 days and USD 49.99 for 90 days, and Majestic at USD 149.99 for a year. On the UK App Store the 30-day price is GBP 17.99. Ashley Madison Preferred has no stated period on the US App Store, so its USD 32.99 cannot be lined up against these. Photo verification is optional. Open-relationship picks across all apps are ranked in open relationship apps, and the Feeld review covers the app itself.

Casual dating with other payment models

Pure: personal ads behind a paywall

Platforms
iPhone, Android, Web
Minimum age
18
Lowest listed price
USD 8.99 (US, App Store)

Pure charges before anything else. There is no standard free tier: a subscription is required to use the app, access for non-subscribers is exceptional and discretionary, and free trials are occasional. The US App Store lists Pure Membership at USD 13.49 for 1 week and USD 29.99 for 1 month, and Pure App Membership at USD 8.99 with no stated period. The UK App Store lists GBP 16.99 for 1 week and GBP 29.99 for 1 month.

You post a personal ad about the experience you want, and chats and media expire. The FAQ describes the place as one to "date, play and misbehave", and the word hookup appears in none of the store listings, FAQ or safety page. Incognito mode hides your online presence, Pure Album is a private album for selfies shared with chat partners, and the optional Photo Verification badge takes under 30 seconds with no ID. Pure has an iPhone app, an Android app with 10M+ downloads and, per the FAQ, a web version. Its App Store listing is missing only from the Philippines among the 45 storefronts checked.

DOWN: a casual or more choice on each swipe

Platforms
iPhone, Android
Minimum age
18
Lowest listed price
USD 12.99 (US, App Store)

DOWN lets each swipe say what you want: down for something casual, up for something more. The terms call it a sex-positive platform, the marketing is aimed at women, and the FAQ describes Group Play for people open to group play, polyamory or a group arrangement. Every member is photo-verified before they can swipe, which is a stronger rule than the optional badges at Feeld and Pure.

The app is free to download and use. A free account can swipe, filter by gender, location and dating preferences, and see the profiles it has liked, while seeing who has swiped on you needs VIP. The US App Store lists VIP plans at USD 12.99 and USD 24.99 for 1 week and USD 19.99 for 1 month, and a 3-month plan at USD 29.99. Whether free matches can message is not confirmed, and neither is a web version. Incognito mode is not mentioned. The terms page states no minimum age; the FAQ says DOWN is for adults only. The DOWN review has the detail.

Free chat and a large pool

Tinder: Incognito Mode and the widest reach

Platforms
iPhone, Android, Web
Minimum age
18
Lowest listed price
USD 9.99 (US, App Store)

Tinder's free tier covers the basics of talking: Likes, matches and chat cost nothing, and the App Store listing opens with "TRY TINDER FOR FREE". Google Play lists Incognito Mode and Photo Verification. Ashley Madison's Stealth Mode is not described, so the two cannot be compared feature by feature. Reach is the other draw. Every one of the 45 storefronts checked carries Tinder, and Google Play shows 500M+ downloads.

The silences matter too. Open relationships and sex-positive wording go unaddressed in the sources read, and Google Play lists three goals: a date, a serious relationship, or new friends. Paid tiers add more Likes, Super Likes, Rewinds and Boosts, and the US App Store puts Plus at USD 9.99 and Gold between USD 13.99 and USD 24.99, with no period stated. Ashley Madison vs Tinder puts the pair next to each other.

Fling, a smaller service, pairs members who like each other and then lets them message or video chat, with casual meetups as the stated aim (App Store subtitle: "No Strings Attached: All Heat"). Only 5 of the 45 storefronts checked carry its iPhone-only listing from Dime Systems, LLC. Google Play shows 50K+ downloads for the Android app, fling.com has a Join Free sign-up, and the terms put the minimum age at 18. No price is quoted.

Ashley Madison and its alternatives side by side

Of the Ashley Madison alternatives priced on the US App Store, Pure's USD 8.99 is the lowest listed price in the table, with no period stated, and Ashley Madison's own USD 32.99 is the highest. Incognito mode and private photos are confirmed for Feeld and Pure, while Tinder confirms Incognito Mode and leaves private photos open.

Ashley Madison

  • Main intentcasual
  • Free planFree to download and sign up with a free member profile, which gives access to some but not all features.
  • Lowest listed price (US, App Store)USD 32.99, Ashley Madison Preferred
  • Incognito modeNot confirmed
  • Private photosYes
  • Profile verificationYes

AdultFriendFinder

  • Main intentsex-positive
  • Free planRegistration is free. The pages read do not say what a free account can do; some services need a paid...
  • Lowest listed price (US, App Store)No price confirmed
  • Incognito modeNot confirmed
  • Private photosNot confirmed
  • Profile verificationNot confirmed

Feeld

  • Main intentsex-positive
  • Free planFree to download and use.
  • Lowest listed price (US, App Store)USD 29.99, Majestic Membership
  • Incognito modeYes
  • Private photosYes
  • Profile verificationYes

Pure

  • Main intentcasual
  • Free planNo standard free tier. A subscription is required to use the app; limited features for non-subscribers are...
  • Lowest listed price (US, App Store)USD 8.99, Pure App Membership
  • Incognito modeYes
  • Private photosYes
  • Profile verificationYes

DOWN

  • Main intentcasual
  • Free planFree to download and use.
  • Lowest listed price (US, App Store)USD 12.99, Down VIP
  • Incognito modeNot confirmed
  • Private photosNot confirmed
  • Profile verificationYes

Tinder

  • Main intentmixed
  • Free planFree accounts can send Likes, match and chat.
  • Lowest listed price (US, App Store)USD 9.99, Tinder Plus
  • Incognito modeYes
  • Private photosNot confirmed
  • Profile verificationYes

Questions about Ashley Madison alternatives

FAQ

Is there a free alternative to Ashley Madison?

Feeld, DOWN and Tinder are free to download and use. Free Feeld accounts can send messages, and Tinder confirms that free accounts can match and chat. DOWN does not say whether free matches can message. Pure has no standard free tier, and AdultFriendFinder does not publish what free membership includes. More options are in free dating apps.

Which Ashley Madison alternatives have an incognito mode?

Pure names an Incognito mode, Feeld lists Incognito under Majestic, and Google Play names Incognito Mode for Tinder. Ashley Madison lists a Stealth Mode for iOS without describing it. The pages read for DOWN and AdultFriendFinder do not mention one. The incognito mode feature list has the wider set.

Are these apps available where Ashley Madison is not?

Ashley Madison's App Store listing is missing from Romania, the UAE, Saudi Arabia, the Philippines, Thailand, Singapore, Malaysia, Indonesia and Vietnam. Tinder is listed in all 45 storefronts checked. Pure is missing only from the Philippines, DOWN from Turkey and South Africa, and Feeld from the Philippines, Malaysia and Hong Kong. Fling is listed in only 5. AdultFriendFinder has no store listing, since it is a website.

Which alternatives suit people in an open relationship?

AdultFriendFinder and Feeld are both classed open-relationship friendly from their own pages, and DOWN's FAQ describes Group Play for people open to polyamory or a group arrangement. Tinder's pages do not address it. Couples can also read dating apps for couples.

What do the alternatives cost next to Ashley Madison?

The lowest listed US App Store prices are USD 32.99 for Ashley Madison Preferred (no period stated), USD 29.99 for 30 days of Feeld, USD 12.99 for 1 week of DOWN VIP, USD 8.99 for Pure App Membership (no period stated) and USD 9.99 for Tinder Plus (no period stated). AdultFriendFinder has no listed price. Google Play and web prices are not covered, and the periods differ, so read each pick's own price before comparing. Prices by country are covered in Ashley Madison pricing.

Sources

Ashley Madison terms · Ashley Madison on the US App Store · AdultFriendFinder terms of use · Feeld on the US App Store · Pure FAQ · DOWN FAQ · Tinder on the US App Store · Tinder Terms of Use