DOWN pricing: free features and App Store VIP prices by country

What a free DOWN account does

Joining is free. The App Store text says "The app is free to download and use. We also offer an optional subscription package called DOWN Private Membership." According to the FAQ, a free account can swipe, filter by gender, location and dating preferences, and see the profiles it has liked. Seeing who has swiped up or down on you, shown in a Visitors tab, needs a VIP membership.

A full list of free and paid limits is not published. Whether two free matches can message each other is not stated, and neither are daily like limits. The FAQ says VIP membership and the App Store text says DOWN Private Membership; the sources do not say whether they are one product. The DOWN review covers the app itself.

VIP prices in five countries

The US App Store lists six subscription rows, four of them with a stated period, and its Down VIP item has a 1-week row at USD 12.99 and USD 24.99 plus a second row at USD 19.99 with no period given. Calling that last one weekly or monthly would be a guess.

Prices as listed in the store on November 5, 2026. They change by country, platform, account and promotion.

The UK App Store repeats the 1-week Down VIP pair as GBP 12.99 and GBP 24.99. Canada's and Australia's App Stores show no 1-week item; they list Down VIP at CAD 27.99 and AUD 30.99 with no period. Germany's App Store has its own mix: Down VIP at EUR 19.99, DOWN VIP Members Monthly at EUR 32.99, and 1mo Upgraded Dating & Matches at four prices (EUR 23.99, 25.99, 43.99 and 51.99). Germany's App Store also lists a Down Supercharge Weekly Sub at EUR 4.49, and the pages checked do not say what it includes.

Why one name shows several prices

On the US App Store the 1-week Down VIP row sits at USD 12.99 and USD 24.99, and the higher one is above the USD 19.99 listed there for 1 month of VIP on DOWN Dating App. Spain's and Italy's App Stores go further: Down VIP for 1 week is EUR 29.99, against EUR 21.99 for 1 month of VIP on DOWN Dating App. The listings give no reason for either gap.

The same item name lands on different amounts across storefronts. Down VIP with no period is USD 19.99 on the US App Store, GBP 14.99 on the UK one, CAD 27.99 on Canada's and AUD 30.99 on Australia's. Currencies differ and nothing here converts them. DOWN's terms say the company "may update pricing or paid offerings from time to time," and that price changes to auto-renewing subscriptions take effect in the next billing cycle (section 4). downapp.com itself shows no prices.

DOWN pricing by country

The five euro storefronts agree more than the rest. App Store listings in Germany, Spain, France, Ireland and Italy all show Down VIP at EUR 19.99 with no period and VIP on DOWN Dating App at EUR 21.99 for 1 month. The 3-month VIP Wild Dating & Hookup item is EUR 39.99 on the App Stores of Spain, France, Ireland and Italy.

iPhone (App Store) listings only. Google Play and web prices are not covered.

Outside the euro area the spread is wider. Brazil's App Store lists Down VIP at BRL 64.9 and the 3-month VIP Wild Dating & Hookup item at BRL 199.9, and India's lists Down VIP for 1 week at INR 2499. Japan's App Store has the only 1-year row, Upgraded Dating & Matches at JPY 11000.

Add-ons sold separately

Two add-ons appear in the listings: a 1 Week Profile Boost and DOWN Dating - More Picks, whose contents are not stated. Apple shows only a limited number of in-app purchases per storefront, so other items may exist.

The US App Store lists the Profile Boost at USD 4.99, USD 6.99 and USD 9.99, and the UK App Store at GBP 6.99 and GBP 9.99. Canada's App Store lists it at CAD 6.49, CAD 9.99 and CAD 12.99, with More Picks at CAD 2.99. Germany's App Store shows one Boost price, EUR 5.49, and More Picks at EUR 1.99. No More Picks row appears for the US or UK.

Free trial

No free trial is mentioned in the App Store or Google Play listings, the FAQ or the terms. The App Store text says only that subscriptions auto-renew, so no trial is recorded here.

How to cancel a DOWN subscription

Subscriptions are bought through the App Store or Google Play, so they are cancelled there. They renew automatically until you turn auto-renew off in your store account settings, at least 24 hours before the period ends. The App Store text says "No cancellation of the current subscription is allowed during the active subscription period."

Deleting the account does not cancel a store subscription. DOWN's account deletion route, the form or an email to feedback@downapp.com, is separate, and the subscription has to be cancelled with Apple or Google as well. The general steps are in cancelling a subscription, and account deletion steps covers the other half.

Refunds

Section 4 of the terms, "Purchases, Billing, and Refunds," treats purchases as final. The FAQ says it in one line: "All in-app purchases are nonrefundable, including partially used periods. Purchases are handled directly by the App Store or Google Play." Billing and refund questions go to Apple or Google, and what either decides is not covered here.

What these prices leave out

Google Play shows a price range for in-app purchases and no per-item rows, and no web purchase was found, so Android and web prices are not covered. App Store rows cannot be assumed to match them. Several rows have no period, and the listings do not say how the four VIP item names differ, beyond the one recorded feature: seeing who has swiped on you.

The lists also have gaps. Canada's and Australia's App Stores show no 1-week Down VIP item while the US and UK ones do, so a storefront may carry items it does not display. Other apps are covered under dating app subscription prices, and what dating apps give you for free lists free alternatives.