HER pricing: free features and App Store prices by country

What a free HER account does

Free accounts can message and match without paying. The support article on Premium says it directly: "You can Like, Match, and Message HER members without any cost," and the homepage adds "All of our core features are free and will remain free." The article also says the platform is "supported by in-app ads," so free accounts see ads and get daily swipes. How many swipes is not stated.

Paid HER adds unlimited swipes, Incognito Mode, Advanced Filters, Change Location (a pin you can drop anywhere in the world), See Who's Nearby, who-liked-you and read receipts. HER Platinum also includes one free Thirst Mode credit a month. Which of the other features belong to Gold and which to Platinum is not confirmed: the Premium article was read through an archived copy dated April 5, 2025, and it names only the monthly credit as Platinum-specific. The features are covered in the HER review.

Paid tier prices in five countries

The US App Store lists one HER Gold price, one HER Premium price and four HER Platinum prices. The UK App Store lists no Gold or Platinum item, only HER Premium. No row states a billing period, and one tier name often carries several prices, so calling any of them weekly or monthly would be a guess.

Prices as listed in the store on November 5, 2026. They change by country, platform, account and promotion.

Names do not order the tiers. On Canada's App Store, HER Platinum starts at CAD 15.99, below HER Gold at CAD 19.99 and HER Premium at CAD 19.49. On Australia's App Store the order looks tidier: HER Premium at AUD 21.49, HER Gold at AUD 24.99 and Platinum from AUD 29.99 to AUD 40.99. Nothing here converts currencies.

The UK App Store is the odd one: eight prices under one name, from GBP 7.99 to GBP 139.99. Whether the gaps reflect billing periods or promotions is not stated, and no item says which tier it belongs to.

HER pricing by country

Euro storefronts mostly agree. HER Platinum starts at EUR 13.99 in App Store listings for Germany, Spain, France, Ireland, Italy and the Netherlands, and HER Premium is EUR 15.99 in the App Store listings for all of those except Germany. HER Gold is EUR 14.99 on the French and Dutch App Stores and EUR 17.99 on the Spanish and Italian ones; Germany's and Ireland's App Stores list no Gold row.

iPhone (App Store) listings only. Google Play and web prices are not covered.

Elsewhere the spread is wider. India's App Store lists only HER Premium, at eight prices from INR 619 to INR 11500. Mexico's App Store puts HER Gold at MXN 29, under every HER Premium row (MXN 59, MXN 95 and MXN 289). Japan's App Store has HER Premium at JPY 1500, Platinum at JPY 2600 and JPY 4500, and a Japanese-language item named HERプレミアム at JPY 3000 to JPY 5000. Brazil's App Store lists Gold at BRL 99.9 and Platinum from BRL 14 to BRL 129.9.

Add-ons and credits

No add-on prices are recorded, so there is no add-ons table. Apple shows at most the first 10 in-app purchases per storefront, and none of those lists includes a consumable item. Google Play's US view gives one range for all in-app purchases, USD 0.99 to USD 179.99 per item, without per-item rows. Whether Thirst Mode credits are also sold separately is not confirmed.

Free trial

No free trial is mentioned for HER Premium. The App Store text says only that subscriptions auto-renew and that the current period cannot be cancelled while it runs.

Why one tier shows several prices

HER's App Store text says "our pricing varies by a number of factors" and that promotional rates "can vary based on region, length of subscription, bundle size and more." It adds that "Prices are in U.S. dollars, may vary and are subject to change without notice." The terms (section 8) add past purchases and account activity. No official page that was read shows a price table.

How to cancel HER Premium

The terms (sections 8a and 8b) split cancelling by where the subscription was bought:

• App Store or Google Play subscriptions are cancelled in that store account, even if you delete the app or your HER account.
• Purchases made inside the app or on the website are cancelled in the app, under Settings, then Manage Premium Subscription.

Access continues to the end of the paid term, and cancelling does not remove your profile. Deleting the account ("Delete my account and data" under Privacy Options) does not cancel a store subscription. Every price here is an App Store row, so the Apple route applies. Steps across apps are in subscription cancellation guide and deleting an account.

Refunds

Under section 8d of the terms, purchases are generally final and non-refundable, with no credit for partly used or unused subscription periods, except where local law provides refunds. Subscribers in the EU, EEA, UK and Switzerland are entitled to a full refund during the 14 days after the subscription begins. People in several US states, among them California and New York, and in Israel can cancel before midnight of the third business day after subscribing. For Apple ID subscriptions, the notice for California subscribers says "refunds are handled by Apple, not HER."

Android and web prices

Google Play shows no per-tier rows, and no web price was read. The terms (section 8b) say Internal Purchases are charged at "the prices displayed to you." App Store rows cannot be assumed to match either one. HER vs Tinder sets it next to the mainstream default; the wider field is on the how dating app pricing works hub.