HER review: free features, Premium, privacy and safety

What HER is

HER is a dating and community app aimed at queer women, non-binary and trans people. The homepage hero reads: "Join a safe space where queer women, nonbinary and trans sapphics come to meet, chat and flirt, all with the goal of finding their person." The App Store calls it "the world's most loved LGBTQ+ dating & community app," and Google Play gives the history: "HER started as a lesbian dating app built by and for lesbian & queer womxn. We evolved into an LGBTQIA+ platform for all colors of the rainbow."

The app's size is quoted three ways. HER advertises 15M+ active members on its site, and the homepage text says "over 15 million users in more than 114 countries." The App Store says "Join 14 million+" and Google Play says "over 13 million+." All three are HER's own figures and none is dated. No gender ratio or age split is published.

Who runs HER

The sources name two operators. The Terms of Use, effective March 12, 2026, open with "Welcome to HER, operated by Match Group Americas, LLC," and give a business address of 8750 N. Central Expressway, Suite 1400, Dallas, TX 75231. The privacy policy, last updated 3/11/2025, says "Bloomer Inc., doing business as HER." The App Store seller is Bloomer Inc, and the Google Play developer is listed as HER App.

The terms are the newer of the two documents, yet the App Store seller field still showed Bloomer Inc on November 5, 2026. No page explains how Bloomer Inc and Match Group Americas relate, or when the operator named in the terms took over.

Who HER is for

The terms and store text list lesbian, bi, queer, non-binary, trans and gender nonconforming people. The homepage goes further and says the app is "designed to focus exclusively on the needs of queer women, non-binary and trans people." Profile options match that: the Premium filter list names pronouns, gender identity, sexual identity and Pride Pins. For other apps built around the same need, see the LGBTQ hookup and dating app list.

Non-monogamy is acknowledged. The Premium "Looking For" filter includes "Monogamous, Poly, New Friends & More," and the site links a "Polyamorous dating" page. Linked couple profiles are not confirmed: "Coupled" appears only as a relationship-status filter. Those setups are compared in open relationship app picks and dating apps for couples.

Dating or hookup

HER presents itself as a relationship and community platform. The homepage says "We created a relationship platform that we actually enjoy being on," and the App Store text is about forming relationships and gatherings. Friendship is built in too: profiles carry an Add Friend option.

The word hookup does not appear in the homepage, the store listings or the terms that were read, and casual dating and a sex-positive stance are not described. For a search on hookup apps, one night stand apps or sex apps, HER does not qualify on its own wording. Relationship-first apps are in best dating apps; how hookup apps work covers the other category.

Matching and messaging

The main screen is a swipe-based Meet stack, with a Nearby view beside it: Like a profile, and you match when the Like is mutual. Free accounts get daily swipes and the Premium article lists Unlimited Swipes as the upgrade, but the daily number is not stated. You can also send an Add Friend request or join a community.

Chat covers conversations with matches, community group chats and a Feed for posts and content. Google Play describes "smaller community group chats based on interests or hobbies" and an "LGBTQ+ News Feed," and the App Store mentions 30+ communities. Free messaging is confirmed by the Premium article: "You can Like, Match, and Message HER members without any cost." Premium adds read receipts, which let you see whether a message you sent was read, without the other person knowing.

Video chat, voice messages and disappearing messages are not confirmed. Apps that do have calls are collected under dating apps with video chat.

Search and filters

Advanced Filters are a Premium feature. The support article lists what you are looking for (monogamous, poly, new friends), verified profiles, gender identity, sexual identity, pronouns, Pride Pins, relationship status, lifestyle fields and last online. What filtering a free account gets is not described. The article was read through an archived copy dated April 5, 2025, so the list may have changed since. Other apps are in dating apps with advanced filters.

Location

The privacy policy says the app collects location whenever it is opened, unless location services are off, to find potential matches and nearby users in Meet and Nearby, and it lists precise geolocation. "See Who's Nearby" is listed as a Premium feature, so how much of the Nearby view a free account sees is not confirmed.

Travel is covered by a Premium feature called Change Location: you "drop your pin anywhere in the world" and chat with locals or users globally. The sources do not say whether Gold or Platinum includes it. Both topics have their own comparisons: location-based matching and travel mode.

Privacy and incognito

Incognito Mode is a Premium feature. The support article describes it as "Browse profiles without a trace, and see others while remaining invisible in the profile stack," and the App Store says "no one can see you unless you like them first." Private photos are not confirmed.

The privacy policy names Bloomer Inc. as the party that collects location, birth date, and profile details such as gender, sexual orientation and dating preferences, which other users can see. It lists third-party tools including RevenueCat for subscriptions and AppLovin for targeted ads, and it says HER does not sell personal data. In-app Privacy Options offer Send me my data, Stop using my data and Delete my account and data. Retention is "only as long as we need it for legitimate business purposes," and closing the account hides the profile. Google Play's data safety section says the app may share personal info and financial info with third parties.

Targeted advertising draws on that personal data, with an opt-out by email or in the in-app settings. The wider picture is in our dating app privacy guide, and discreet dating app picks rank apps for people who need low visibility.

Verification and safety

The homepage says "users are verified and authenticated on the app by connecting their profiles with existing social media accounts," and members are encouraged to verify. Premium has a Verified Profiles filter that shows profiles "Verified by the HER Trust & Safety Team." Whether free accounts can verify, and how the review step works, is not described beyond that sentence.

Other tools: a Trust and Safety team with moderators, in-app report and block with a Support & Safety screen, and meeting-up guidance in the support centre. HER's own safety and reporting section is linked from the homepage. General cautions are in the safety guide and the page on dating app scams. Other apps that check profiles are listed under profile verification.

Free version

The homepage says "All of our core features are free and will remain free." A free account can add friends, view profiles, start chats, like and match, view events, join communities and use the Feed. The cost of that is ads and a daily swipe limit. Premium, which the support article splits into HER Gold and HER Platinum, adds:

• unlimited swipes
• who-liked-you
• Incognito Mode
• Advanced Filters
• Change Location
• read receipts

HER Platinum also adds one free Thirst Mode credit a month. The split of the other features between Gold and Platinum was not captured. Other apps with a free tier for the same purpose are compared in best free dating apps.

Pricing

All prices below come from iPhone App Store listings, checked on November 5, 2026. On the US App Store, HER Gold is listed at USD 14.99, HER Premium at USD 14.99 and HER Platinum at USD 19.99, 24.99, 29.99 and 31.99. No row states a billing period. The App Store text says "Current HER Premium subscription prices start at $14.99 USD/month," which matches the two lowest US rows but does not say which item it describes.

The UK App Store lists no Gold or Platinum item, only HER Premium, at eight prices from GBP 7.99 to GBP 139.99. HER says its pricing "varies by a number of factors." Google Play and web prices are not covered. The country-by-country breakdown is on the HER pricing page.

Cancelling and deleting

A subscription bought through the App Store or Google Play is cancelled in that store account, even if you delete the app or your HER account. Purchases made inside the app or on the website are cancelled in the app under Settings, then Manage Premium Subscription. Access continues to the end of the paid term, and cancelling does not remove your profile. California subscribers have a 3-business-day cancellation right. The steps that apply to any app are in cancelling a dating app subscription.

To delete the account, open profile Settings, then Privacy Options, then "Delete my account and data." Deleting does not cancel a store subscription, which has to be cancelled separately in the store. The same topic for other apps sits in how to delete a dating app account.

Platforms and age

HER has an iPhone and iPad app (90.4 MB, seller Bloomer Inc, about 66K ratings) and an Android app (package com.weareher.her, 5M+ downloads on Google Play). Whether a web version exists is not confirmed: the support centre has an article titled "Can I use HER online or on mobile web?" and its answer was not read. For options without a download, see dating sites without an app. The App Store lists HER in 42 of 45 storefronts checked; the United Arab Emirates, Saudi Arabia and Malaysia are missing.

The terms (section 2a, Eligibility) require you to be "at least 18 years old," and the CCPA addendum repeats that. The App Store shows 18+ and Google Play shows Mature 17+.

Pros and cons

Alternatives

A direct comparison with the mainstream default is in HER vs Tinder. For other options built around LGBTQ+ users, our list of HER alternatives sorts apps by what HER leaves out, such as a casual or hookup focus.

HER review verdict