Pure pricing: App Store prices by country and what is free

Is Pure free

Pure has no standard free tier. The terms say: "To access and use all PURE features, you must activate a subscription." They let Pure, "at its sole discretion", give limited features to selected users without one, and the App Store listing says "you have to subscribe to get inside". The same listing ties chat to it: a subscription lets you "go online and interact via chats with other users during the chosen subscription period". Apps that start free are collected in dating apps you can use without paying.

Pure prices in five countries

Pure Membership is the main subscription, sold by the week, the month or the year. Some storefronts add Monthly Membership, and most list Pure App Membership, whose period the listing does not state.

Prices as listed in the store on November 5, 2026. They change by country, platform, account and promotion.

On the US App Store, Pure Membership is USD 13.49 for 1 week and USD 29.99 for 1 month. Four 1-week purchases at that US App Store price come to about 1.8 times the 1-month price, so a month on the weekly row is the dearer route. Pure App Membership is the cheapest US App Store row at USD 8.99, but the listing does not say what it includes or whether it renews.

On the UK App Store, Pure Membership is GBP 16.99 for 1 week and GBP 29.99 for 1 month. Canada's App Store lists CAD 15.99 for 1 week, CAD 35.99 for 1 month and CAD 79.99 for 1 year, and Australia's App Store lists the same numbers in AUD. Germany's App Store lists EUR 9.99 for 1 week, EUR 19.99 for 1 month and EUR 59.99 for 1 year. No annual row appears for the US or UK App Store, though Apple shows at most the first 10 in-app purchases per storefront.

Pure pricing by country

Ireland's and the Netherlands' App Stores list the same Pure Membership prices: EUR 11.99 for 1 week, EUR 24.99 for 1 month and EUR 59.99 for 1 year. Spain's App Store and Italy's App Store both list Pure Membership at EUR 4.99, 11.99, 29.99, 44.99 and 49.99 with no period, so the tier cannot be read from the price.

iPhone (App Store) listings only. Google Play and web prices are not covered.

The lowest row in a country is often Pure App Membership with no stated period, so it is not a weekly or monthly price. Like for like, Pure Membership for 1 month is BRL 34.9 on Brazil's App Store, INR 999 on India's App Store, JPY 3400 on Japan's App Store and MXN 199 on Mexico's App Store. Where the listing states both periods, the annual price is about two to three times the 1-month price: exactly double on Japan's App Store, which lists JPY 6800 for 1 year, and about three times in Germany.

Add-ons sold separately

Compliments and King of the Hill are in-app purchases on iPhone, sold apart from the subscriptions, and the FAQ lists incognito hats as a separate purchase too. No add-on rows were recorded for the US App Store, so the table uses the UK, Canadian and Australian listings.

On the UK App Store, one Compliment is GBP 1.99 and GBP 2.49, and a bundle of 15 is GBP 22.99. Australia's App Store lists AUD 3.99 for one and AUD 44.99 for 15. The UK App Store also lists Praise at GBP 2.99, and the Australian App Store lists Admiration at AUD 3.99. The pages checked do not say what these or the other items do, or how they relate.

Pure Queen, the subscription the FAQ labels "Ladies only", is not among the items Apple shows, so it has no price here. Hat prices are not recorded either.

Free trial

The terms say "We occasionally offer free trial periods to allow you to experience the PURE app for free", and that the subscription converts to a paid one after a trial unless it is ended earlier. No length or plan is named. A developer reply on Google Play says there is no trial period, which differs from the terms.

Why one item shows different prices

Google Play's description says "The prices may vary per country and are subject to change with notice", and the terms let Pure change subscription prices at the next renewal with advance notice. No source read states an age-based or gender-based price. Within one storefront, two 1-month rows can differ: Canada's App Store lists Monthly Membership at CAD 28.99 and Pure Membership at CAD 35.99, while the US App Store lists both at USD 29.99. The listings give no reason.

How to cancel Pure

• In the app: Settings, then Purchases, Manage subscription, Cancel subscription.
• Store subscriptions are cancelled in the App Store, Google Play or AppGallery.
• Web subscriptions are cancelled in Settings, then Subscription.

The FAQ says to cancel at least 24 hours before renewal. Every price on this page is an App Store row, so Apple's subscription settings apply to them. The steps across apps are in how to stop a dating app subscription, and deleting an account covers the other half.

Refunds

The terms say: "Other than as stated in these Terms, all payments made to us are final and all charges are non-refundable." The FAQ adds "We cannot refund money for an activated subscription or items (gifts, etc.) that you have used". The sources checked say nothing about Apple's refund process for App Store purchases.

Android and web prices

Google Play shows only a price range for in-app purchases, USD 0.49 to USD 699.00 per item on the US listing, and no per-tier rows. The FAQ confirms web subscriptions exist, but no web price was read. App Store rows cannot be assumed to match either. What the app does for the money is in our Pure review, other apps are priced in dating app prices explained, and Pure alternatives covers apps with a different model.