Pure alternatives: apps to try instead of Pure

Feeld and Tinder are the Pure alternatives with free messaging confirmed, HUD and DOWN state casual intent in their own wording, and Ashley Madison puts discretion first.

At a glance

  • Pure has no standard free tier. On the US App Store, Pure Membership lists at USD 13.49 for 1 week and USD 29.99 for 1 month.
  • Free messaging is confirmed for Feeld and Tinder. HUD, DOWN, AdultFriendFinder and Ashley Madison have no confirmed answer in the pages read.
  • HUD and DOWN say casual in their own wording: a Google Play title for HUD, a swipe direction for DOWN.
  • DOWN lists a 1-month VIP row at USD 19.99 on the US App Store, against USD 29.99 for Pure's 1-month row.
  • Ashley Madison and AdultFriendFinder are the picks for discretion and adult communities. AdultFriendFinder is a website with no confirmed app.

Why people look for Pure alternatives

Pure has no standard free tier. The terms say you must activate a subscription to use all Pure features, limited access for non-subscribers is exceptional and discretionary, and free trials come only occasionally. On the US App Store, Pure Membership lists at USD 13.49 for 1 week and USD 29.99 for 1 month, and a Pure App Membership row shows USD 8.99 with no period stated. The UK App Store lists the same two plans at GBP 16.99 and GBP 29.99. Google Play and web prices are not covered; the rows are on Pure pricing.

Messaging sits behind that paywall. The App Store listing says a subscription lets you "go online and interact via chats with other users". Feeld and Tinder are the two picks below that confirm free messaging.

Wording is the other cause. The FAQ describes "a place where you can make (and break) your own rules and date, play and misbehave", the word hookup appears in none of the store listings, the FAQ or the safety page, and relationships are not named as a goal. A reader who wants the label stated outright, or a choice made on every swipe, will find HUD and DOWN below. Our Pure review covers the app itself.

Free messaging for open-minded adults

Feeld: free accounts can message

Platforms
iPhone, Android
Minimum age
18
Lowest listed price
USD 29.99 (US, App Store)

Feeld is free to download, and its Majestic page says free accounts can connect with others, explore profiles and send messages. Singles, couples and polyamorous groups sign up, and partners can link profiles. The Looking for options include Casual play and fun and Short-term connections, and the FAQ declines the hookup label with "Calling ourselves a hookup app sounds limiting."

Two people who Like each other make a Connection, and that opens chat. A Ping lets you message someone before any match, and Desires, interests and Reflections guide who you see. Feeld says it will never rank profiles. The paid Majestic Membership adds who-likes-you, Unlimited Likes, one free Ping a day, Incognito, private photos and filters by Desires and Last Seen. Incognito hides your profile in the feed until you Like someone, and photo verification is optional.

On the US App Store, the lowest Feeld row is USD 29.99 for 30 days, with USD 49.99 for 90 days and USD 149.99 for a 1-year Majestic Membership. On the UK App Store, 30 days lists at GBP 17.99 and 1 year at GBP 99.99. A web version is not confirmed, and the App Store listing is missing in the Philippines, Malaysia and Hong Kong.

Casual intent in the app's own words

HUD: the loudest casual label

Platforms
iPhone, Android
Minimum age
18
Lowest listed price
USD 12.99 (US, App Store)

Google Play titles HUD "HUD Hookup App: Dating & Chat", and the App Store listing asks people to "Embrace shame-free casual dating". It also speaks to people new to open relationships, and Google Play says the app supports all orientations and gender identities. Pure's pages say "date, play and misbehave" and leave out the word that HUD puts in its title.

The feed recommends matches by desires and preferences. Video chat starts blurred, live video verification is optional, and the listings mention private photo sharing and a Photo Protection Blur for media you receive. Pure has Incognito mode and Pure Album for the same kind of control; no incognito feature is described for HUD in the pages read.

HUD does have a free account. It is a Basic Membership with a "minimal level" of the service, and Premium, Premium+ and Boosts add more. Whether two Basic members can message is not stated.

US App Store rows: Hud Premium at USD 14.99 for 1 week, Diamond Membership at USD 19.99 for 1 week and USD 49.99 for 1 month, and Premium at USD 69.99 for 3 months. Pure Membership on the US App Store lists at USD 13.49 and USD 29.99 for the same periods. The UK App Store lists Diamond Membership at GBP 17.99 for 1 week and GBP 39.99 for 1 month. A web version is not confirmed, which Pure's FAQ does mention for itself.

DOWN: casual or more, chosen per swipe

Platforms
iPhone, Android
Minimum age
18
Lowest listed price
USD 12.99 (US, App Store)

The FAQ puts the intent into the gesture: "swipe DOWN for something casual, UP for something more." The store listings say casual dating, and the word hookup appears in iOS in-app purchase names and in the Android package name. The terms call DOWN a sex-positive platform. Marketing is aimed at women ("the best dating app for women"), and a Group Play option is for people open to group play and polyamory.

Photo verification is optional on Pure. On DOWN the FAQ says every person is photo-verified before they can swipe. The app is free to download and use, and a free account can swipe, filter by gender, location and dating preferences, and see the profiles it has liked. Seeing who has swiped on you needs VIP. Whether free matches can message each other is not stated, and neither is a web version, since the FAQ points people to iOS or Android.

The US App Store lists VIP on DOWN Dating App at USD 19.99 for 1 month, Down VIP at USD 12.99 and USD 24.99 for 1 week (two rows), and Upgraded Dating & Matches at USD 29.99 for 3 months. The UK App Store lists Down VIP at GBP 12.99 and GBP 24.99 for 1 week and Upgraded Dating & Matches at GBP 20.49 for 1 month. The terms page does not state a minimum age; the FAQ says DOWN is for adults only. The App Store listing is missing in Turkey and South Africa.

Free chat and the widest pool

Tinder: chat is free once you match

Platforms
iPhone, Android, Web
Minimum age
18
Lowest listed price
USD 9.99 (US, App Store)

The App Store listing puts "Send Likes, match, and chat" under the free tier, and Pure offers no equivalent. Subscriptions add unlimited Likes, weekly Super Likes, compliments before a match, unlimited Rewinds and monthly Boosts. On the US App Store, Tinder Plus lists at USD 9.99 and Tinder Gold at USD 13.99 to USD 24.99, and on the UK App Store at GBP 3.99 and GBP 7.49 to GBP 14.99, with no period stated in either listing.

Casual dating is not named as a goal. The listing calls the experience "fun, relaxed" and Google Play mentions dates, serious relationships and new friends. Google Play names an Incognito Mode and Photo Verification, and the Terms of Use cover Tinder.com. The Android build shows 500M+ downloads, a store count that says nothing about active users. The iPhone listing appears in all 45 storefronts checked, against 44 for Pure.

Discretion and adult communities

AdultFriendFinder: a website with chat and live cams

Platforms
Web
Minimum age
18
Lowest listed price
not confirmed

AdultFriendFinder is a web-based adult personals and social network with chat, live cams and sign-up for singles, couples and groups. The homepage says "Embrace your sexuality" and speaks of "alternative lifestyles", and it lists friendships, casual dating and intimate relationships as options. Registration is free ("Join for Free Now!"), though the pages read do not say what a free account can do. Some services need a paid subscription or credits.

The homepage markets "Adult Friend Finder mobile" without linking an App Store page, and no official Google Play listing was found. No incognito mode or private photos are mentioned, and no verification feature is described. Pure lists all three. No App Store price row exists, so no price is quoted. The terms set the minimum at 18 plus the age of majority and legal consent.

Ashley Madison: discretion first

Platforms
iPhone, Android, Web
Minimum age
18
Lowest listed price
USD 32.99 (US, App Store)

Ashley Madison is a discretion-focused dating service whose homepage names members who are "in an open relationship, exploring polyamory", beside singles looking for dates and people interested in casual dating. Its homepage cites "photo encryption" and "permission-based private image sharing", and the App Store lists "Stealth Mode for iOS". How stealth mode works is not described in the pages read. Profile verification is offered as a way to build trust.

The payment model is credits or packages. Downloading and signing up gives a free member profile with access to some but not all features, and further features need credits or a package. Whether free members can message is not confirmed. On the US App Store, Ashley Madison Preferred lists at USD 32.99 with no period stated, and the UK App Store lists Preferred at GBP 23.99 and Preferred Plus at GBP 64.99.

The app runs on iPhone, iPad and Android (1M+ downloads on Google Play), and the terms cover a website too. The App Store listing is missing in 9 of the 45 storefronts checked, including Romania, the UAE, Saudi Arabia and Singapore. Privacy-first picks beyond these two are collected in discreet dating apps and anonymous hookup apps.

Privacy tools and messaging side by side

Pure

  • Free messagingNo
  • Incognito modeYes
  • Private photosYes
  • Profile verificationYes
  • Location-based matchingYes
  • Web versionYes

Feeld

  • Free messagingYes
  • Incognito modeYes
  • Private photosYes
  • Profile verificationYes
  • Location-based matchingYes
  • Web versionNot confirmed

HUD

  • Free messagingNot confirmed
  • Incognito modeNot confirmed
  • Private photosYes
  • Profile verificationYes
  • Location-based matchingYes
  • Web versionNot confirmed

DOWN

  • Free messagingNot confirmed
  • Incognito modeNot confirmed
  • Private photosNot confirmed
  • Profile verificationYes
  • Location-based matchingYes
  • Web versionNot confirmed

Tinder

  • Free messagingYes
  • Incognito modeYes
  • Private photosNot confirmed
  • Profile verificationYes
  • Location-based matchingYes
  • Web versionYes

AdultFriendFinder

  • Free messagingNot confirmed
  • Incognito modeNot confirmed
  • Private photosNot confirmed
  • Profile verificationNot confirmed
  • Location-based matchingYes
  • Web versionYes

Ashley Madison

  • Free messagingNot confirmed
  • Incognito modeNot confirmed
  • Private photosYes
  • Profile verificationYes
  • Location-based matchingYes
  • Web versionYes

Pure confirms Incognito mode, private photos and optional Photo Verification, and Feeld matches all three. HUD confirms private photos and verification but describes no incognito feature. Tinder confirms Incognito Mode and verification. DOWN confirms verification only, and requires it of every member. Ashley Madison confirms private photos and verification, and the incognito field reads not confirmed because the App Store names the feature Stealth Mode for iOS without describing it. A browser version is confirmed for Pure, Tinder, AdultFriendFinder and Ashley Madison. More on each tool is in dating apps with incognito mode and dating apps with private photos.

FAQ

FAQ

Is there a Pure alternative with free messaging?

Feeld and Tinder confirm it: Feeld's Majestic page says free accounts can send messages, and Tinder's App Store listing places chat under the free tier. For HUD, DOWN, AdultFriendFinder and Ashley Madison the pages read do not say whether a free account can message. See also free hookup apps.

Which Pure alternatives say casual in their own words?

HUD does, in its Google Play title and its App Store description of a casual dating app. DOWN does through its swipe, down for something casual and up for something more. Feeld's Looking for options include Casual play and fun, and Ashley Madison's homepage lists casual dating among its members' interests. More in best hookup apps.

How does Pure's price compare with Feeld, HUD and DOWN?

On the US App Store, the 1-month rows are USD 29.99 for Pure, USD 29.99 for 30 days of Feeld, USD 19.99 for DOWN's VIP and USD 49.99 for HUD's Diamond Membership. On the UK App Store, Pure's 1-month row is GBP 29.99, Feeld's 30-day row GBP 17.99, HUD's Diamond Membership GBP 39.99, and DOWN's 1-month Upgraded Dating & Matches GBP 20.49. Google Play and web prices are not covered.

Which Pure alternatives work in a browser?

Tinder (its terms define Tinder.com as part of the service), AdultFriendFinder (a website) and Ashley Madison (its terms cover the site and the app) are confirmed, as is Pure itself, whose FAQ mentions a web version. A web version is not confirmed for Feeld, HUD or DOWN. More in dating sites without app download.

Where is each app listed in the App Store?

Of 45 storefronts checked, Tinder is listed in all 45, Pure in 44 (missing the Philippines), DOWN in 43 (Turkey, South Africa), Feeld and HUD in 42 each and Ashley Madison in 36. AdultFriendFinder has no App Store listing. Country pages start at dating apps by country.

Are these apps for adults only?

Each lists 18 as the minimum age, and DOWN's terms page does not state one while its FAQ says the app is for adults only. People under 18 may not use any of them. Safety basics are in are hookup apps safe.

Sources

Pure FAQ · Pure terms · Pure on the US App Store · Feeld help center · HUD on the US App Store · DOWN FAQ · Tinder Terms of Use · AdultFriendFinder terms of use · Ashley Madison terms