Pure review: personal ads, expiring chats, price and safety

What Pure is

Pure is a personal-ads dating app run by Online Classifieds AG, a Swiss company in Zug (CHE-274.401.166). The terms name that company, which is also the seller on the App Store and the developer on Google Play. Members publish an ad that describes the experience they want, and the feed is made of other people's ads.

The App Store description sets the tone: "PURE is a dating app for curious people to show up in their most playful version of themselves. It's a space to be honest with your intentions and clear in your boundaries." Google Play says "curious creatives" where the App Store says "curious people". The home page and the App Store title use the label "Open-Minded Dating App", and Google Play's short description reads "Anonymous dating & chat app to meet like-minded people in USA & around the world".

Google Play shows 10M+ downloads. That counts installs, not accounts or active members. No gender ratio, age split or launch year is published in the pages checked.

Who Pure is for

The FAQ describes "a place where you can make (and break) your own rules and date, play and misbehave" and promises something "more exciting and hedonistic". That reads as an app for adults who are happy to say up front that they want something casual, and who accept paying before they browse. Its main intent is casual, and the listings use dating as the label.

Couples, open relationships and LGBTQ audiences are not addressed in the store listings or the FAQ. The profile lets you say "whether you belong to a couple or not", which is a flag on one profile and no sign of linked accounts. People who need those features can compare apps for couples with the Queer dating apps, where the apps state their focus.

Dating or hookup

Pure's own wording sits between the two. The FAQ says "date, play and misbehave", and the store listings say dating. The word hookup does not appear in the store listings, the FAQ or the safety page, so no page labels Pure a hookup app. Relationships are not named as a goal there either, and the five "Looking for" options are not listed in the pages checked.

The safety page leans playful: "we're all for bold adventures and unforgettable nights" and "consent is sexy". Explicit photos are banned in ads. For a search on one night stand apps or sex apps, Pure fits through its tone and the ad format only, since no source calls it that. The wider category is explained in hookup apps step by step, and the casual dating apps hub is the wider list.

Matching and messaging

"To see ads from other Pure members, you need to publish your own ad first," says the FAQ. After that, the feed follows your preferences, your location and your filters, including a Turn-ons filter. Likes are sent from the feed.

Chat is where Pure puts most of its tools. Conversations expire after 24 hours unless both people turn the timer off. Inside a chat the FAQ lists photos, videos, voice messages, video calls and location sharing. For video it says "You can communicate face-to-face ... directly from the chat", and the camera can be turned off for a voice-only call. Either person can clear the chat history for both sides.

Photos and videos cannot be saved or screenshotted, and you are notified of screenshot attempts. Self-destructing media is a switch labeled "SELF-DESTRUCT ON" that you can turn off. The store listings describe photos that self-destruct right after being seen, so the FAQ and the listings differ on whether it is a setting. More apps with calling are in dating apps with video chat. Group chat is not confirmed.

Search and filters

Feed filters work by city, plus the Turn-ons filter, and Pure Queen adds "Filter all likes". The FAQ does not break down which filters need a subscription. Other apps with this feature are collected under apps with search filters.

Location

The FAQ says "Your Feed is based on your preferences and location." The privacy policy adds that location is used to engage with nearby users and only with permission. Distance precision is not stated.

The feed city filter works as a travel tool: "By using the feed filter settings, you can display and like ads from any city of your choice," and the App Store says "You can check any city worldwide". Pure does not call this travel mode. The comparison pages for changing your location in dating apps and apps that show people nearby cover other apps.

Privacy and incognito

Incognito mode runs in 24-hour "hats". While one is on, "Your online presence is hidden" and read receipts are held back. Hats are managed from Purchases. Pure Queen, the premium subscription the FAQ describes as "Ladies only", includes free weekly hats along with smart likes, Filter all likes and a blocklist, and more hats can be bought. The price of a hat is not recorded. Other apps are listed under dating apps with incognito mode.

Pure Album is a private album where you save selfies and share them with chat partners later, per chat. The FAQ does not describe it as a paid-photo feature, and dating apps with private photos covers apps that do gate photos.

The privacy policy carries the data side. Location is used with permission to show nearby users. Photo Verification is voluntary and stores the captured photos on Pure's servers, and on iOS it also uses Apple TrueDepth for a liveness check. Age checks run through Veriff, which keeps session data for up to 7 days in active storage and up to 3 months in archive. Shared data may be processed by third parties in the EEA, the UK, Russia, parts of Asia, the Americas and Australia, the policy says. A Consumer Health Data Privacy Policy and a Recommendation Policy also exist.

Google Play's short description says "Anonymous dating & chat app", while UK members have to pass an age check by face scan and, where needed, an ID check through Veriff. The dating app privacy settings explains what to weigh, and the anonymous hookup app list ranks apps on this need.

Verification and safety

Photo Verification is optional: a badge that takes under 30 seconds and needs no ID. Members can also ask for a "true photo" in a chat. The FAQ and the safety page list these other tools:

• Safety Signal, which shares your location and your date's photos with a trusted contact for 2, 4 or 6 hours, and notifies the date
• a post-date check-in
• in-chat scam alerts that trigger on certain words
• blurring of explicit photos, with My Media Rules controls
• notifications when someone tries to screenshot

In the UK, members must pass an age check by face scan, then an ID check through Veriff if needed. None of these tools vouches for the person on the other end, and the safety on dating apps and the page on romance scams cover the habits that matter. Other apps that check profiles are listed under how apps verify profiles.

Free version

Pure has no standard free tier. The terms say: "To access and use all PURE features, you must activate a subscription." The App Store listing is blunter: "you have to subscribe to get inside". A subscription is also what lets you "go online and interact via chats with other users during the chosen subscription period", so free messaging is a no.

Two exceptions exist. The terms let Pure "at its sole discretion" give limited features to selected users without a subscription, and they say it occasionally offers free trial periods. No trial length or plan is named, and a developer reply on Google Play says there is no trial period because a subscription covers everything, which differs from the terms. The money therefore comes before any look at who is on the app, unless a trial happens to apply. Apps that start free are compared in what dating apps give you for free.

Pricing

All prices here come from iPhone App Store listings, checked on November 5, 2026. On the US App Store, Pure Membership is listed at USD 13.49 for 1 week and USD 29.99 for 1 month, and a row named Monthly Membership is USD 29.99 for 1 month. The lowest listed price on the US App Store is Pure App Membership at USD 8.99, with no period stated, and the listing does not say what it includes.

On the UK App Store, Pure Membership is GBP 16.99 for 1 week and GBP 29.99 for 1 month. No annual row appears for the US or UK listings, although other storefronts list one. Pure Queen is not among the items Apple shows, and compliments and King of the Hill are sold separately. Google Play and web prices are not covered. The country-by-country prices, the add-ons and the cancel steps are on the Pure pricing page.

Cancelling and deleting

In the app, open Settings, then Purchases, Manage subscription, Cancel subscription. A subscription bought through the App Store, Google Play or AppGallery is cancelled in that store, and a web subscription in Settings, then Subscription. The FAQ says to cancel at least 24 hours before renewal. The steps that apply to any app are in cancelling a subscription.

To delete the account, open Settings, tap My Account/ID and choose "Delete account" at the bottom. All chats and photos are lost, history included. For a pause, the FAQ suggests "Hide" in Ad settings. The same topic for other apps is in how to delete your account.

Platforms and age

Pure has an iPhone app and an Android app (package com.getpure.pure). The FAQ also mentions a web version, including cancelling a subscription "on WEB" and an "instant chat" feature "only for Android and web" that the pages checked do not explain. The home page links AppGallery and RuStore builds as well. For sites that need no download, see dating apps with a web version. Pure is listed in 44 of 45 App Store storefronts checked and missing from the Philippines. No official supported-country list was found.

The terms bar anyone who is not at least 18, "or older when explicitly required by applicable national, state or local laws", and the sign-in page repeats "You have to be at least 18 years old." The App Store shows 18+ and Google Play shows Mature 17+.

Pros and cons

Alternatives

People who want something other than a paid-only app can start with Pure alternatives. The apps that keep a low profile are the nearer list for the private-feeling side, and the hookup apps hub is the wider one for casual intent.

Pure review verdict